Roundooze Chickpea Snack د خوراکي توکو د بستهبندۍ ډیزاین by Salvita Bingelyte

Roundooze Chickpea Snack د خوراکي توکو د بستهبندۍ ډیزاین by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2022

Roundooze Chickpea Snack د خوراکي توکو د بستهبندۍ ډیزاین

by Salvita Bingelyte

Client: Salvita Design

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Verify Award Status for #138713

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Colors

The Design

About Roundooze Chickpea Snack د خوراکي توکو د بستهبندۍ ډیزاین

راونډوز د نخودو د خوراکي توکي بستهبندۍ ډیزاین د بریان شویو نخودو لپاره جوړ شوی دی. دا لړۍ اته خوندونه رانغاړي، شپږ خواږه او دوه مالګین. خواږه خوندونه په تور شاليد کې او مالګین خوندونه په خړ شاليد کې وړاندې شوي دي. د راونډوز له لوگو څخه اخیستل شوی مسکا د بصري سبک بنسټ ټاکي. هره پاکټ د سترګو او خولې په بڼه د کینډل شویو کړکیو (die cut windows) لرونکې ده، څو پیرودونکی د پیرود دمخه نخودان وويني. ساده فونټونه او لږ رنگونه دا بڼه سپکه او خوندوره ساتي. هره پاکټ ۱۴۵ ملي متره پلنوالی او ۲۱۰ ملي متره اوږدوالی لري.

The Recognition

About the د برونز A' Design Award جایزه

Roundooze Chickpea Snack د خوراکي توکو د بستهبندۍ ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Roundooze Chickpea Snack د خوراکي توکو د بستهبندۍ ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Roundooze Chickpea Snack د خوراکي توکو د بستهبندۍ ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)