Jinlongquan د بیر بسته بندي by Jin Zhang is a highly esteemed winner of the very prestigious 2022 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2022
Jinlongquan د بیر بسته بندي
by Jin Zhang
Client: InBev jinlongquan beer (Hubei) Co., Ltd
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Jinlongquan د بیر بسته بندي
Jinlongquan بیر هیله لري چې یو متوسط او لوړ پای محصول په لاره واچوي چې نه یوازې د برانډ اوږد تاریخ وړاندې کولی شي، بلکې مصرف کونکي هم د ښه کیفیت احساس کوي؛ ډیزاینران د هپس، د غنمو غوږونه، د لرګیو شرابو بیرل، بیر، د اوبو سرچینې او نور عناصر انځورولو لپاره بډایه انځورونه کاروي، ترڅو بسته بندي د بیر صنعت پیاوړی ځانګړتیا ولري؛ تر ټولو مهم، په انځورونو کې په 1978 کې د جین لونګکوان ډیسټلري په پخوانی سایټ کې د چینایي ډریگن مجسمې د برانډ عکس سمبول شامل دي، او همدارنګه د لوګو فونټ او د برانډ ریډ بیا ډیزاین، د قوي برانډ پیژندنه جوړوي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Jinlongquan د بیر بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Jinlongquan د بیر بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Jinlongquan د بیر بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
- Dimensions & Packaging
- 80*250mm（jar）
- Tags
- Beer, Jinlongquan, SANBU, Wuhan packaging design
- Production Technology
- The bottle is made of iron
- Design Challenge
- As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
- Research
- Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
- Inspiration
- The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
- Project Duration
- The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
- Operation Flow
- 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
- Patents
- InBev jinlongquan beer (Hubei) Co., Ltd
- Team Members
- Designer: Jin Zhang
illustration: Jin Zhang
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