Bank of England بصري هویت by Matteo Ruisi and Peter McCabe

Bank of England بصري هویت by Matteo Ruisi and Peter McCabe is a highly esteemed winner of the very prestigious 2022 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سپین زرګرافیک· 2022

Bank of England بصري هویت

by Matteo Ruisi and Peter McCabe

Client: Bank of England

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Bank of England بصري هویت

د مرکزي بانک لپاره ډیزاین کول د تخنیکي او حساس معلوماتو، د کارمندانو په مشرۍ محصولاتو، جذابو عمومي اړیکو، او د مقرراتو لړۍ ترمنځ د توازن موندل دي. دا د لاسته راوړلو اسانه کار نه دی او د نازکو داخلي حرکیاتو پر بنسټ ولاړ دی. نوی هویت د هغو کسانو سره چې به یې کاروي په ګډه جوړ شوی، د اړیکو ټول اړخونه په توازن کوي. دا په لاسرسي وړ، اړونده، جوړښتي، او ځانګړې لارې په کارولو سره پراخې عامې ټولنې ته رسیدو باندې تمرکز کوي. دا اساسي اصول د ټولو بصري توکو لپاره د ډیزاین د لارښود په توګه کارول شوي دي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Bank of England بصري هویت د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Bank of England بصري هویت څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Bank of England بصري هویت یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensions & Packaging: Not applicable
Tags: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Production Technology: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Design Challenge: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Research: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiration: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Project Duration: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Operation Flow: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Team Members: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Image Credits: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.