Abstract Illustrations د لنډیز انځورونو د نښه کولو ډیزاین کټ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
اوسپنهګرافیک· 2022
Abstract Illustrations د لنډیز انځورونو د نښه کولو ډیزاین کټ
Client: TELS Group
د اوسپنې A' Design Award جایزه Winner in ګرافیک Category
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The Design
About Abstract Illustrations د لنډیز انځورونو د نښه کولو ډیزاین کټ
د کلني برانډ شوي کټ لپاره د ځانګړي توضیحاتو رامینځته کولو الهام د ځانګړي خلاص سټایل لپاره اوږدمهاله لټون و. موږ 10 مختلف رسمی ترکیبونه په برعکس پیلیټونو کې د متحرک ګړندی لینونو سره رامینځته کړل. په پروژه کې اصلي توپیر د ټولو پرومو محصولاتو لپاره د برانډ شوي تصوراتي انځورونو رامینځته کول دي. ټول انځورونه د ګووچ تخنیک کې په لاسي ډول جوړ شوي دي. په لږترلږه خطي سټایل کې د رنګونو رسمي ترکیبونه د محصولاتو سره مرسته کوي چې د یو شمیر نورو رقابتي مثالونو څخه ودریږي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Abstract Illustrations د لنډیز انځورونو د نښه کولو ډیزاین کټ د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Abstract Illustrations د لنډیز انځورونو د نښه کولو ډیزاین کټ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Abstract Illustrations د لنډیز انځورونو د نښه کولو ډیزاین کټ د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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