Craftal د لوښو-پیالو د ګډون خدمت د Culture Generation Japan لخوا د خورا باوقاره 2022 د برونز A' Design Award جایزه په د کلتوري میراث او کلتوري صنعت ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.
برونزکلتوري میراث· 2022
Craftal د لوښو-پیالو د ګډون خدمت
د Culture Generation Japan لخوا
پیرودونکی: Craftal
په کلتوري میراث کټګوري کې د د برونز A' Design Award جایزه ګټونکی
تایید شوی د جایزې ګټونکی
د #139328 لپاره د جایزې حالت تایید کړئډیزاین
د Craftal د لوښو-پیالو د ګډون خدمت په اړه
کرافټال یو ګډون خدمت دی چې د جاپاني صنعتي لوښو-پیالې رستورانتونو او کورنیو ته وړاندې کوي. کاروونکي له یوې فزیکي ګالرۍ یا آنلاین کتالوګ څخه دیرش ټوټې غوره کوي، او یو کیوریتر کولی شي په ټاکنه کې مرسته وکړي. لوښي بیا د دریو میاشتو د ازموینې دورې لپاره لیږل کیږي. له دریو میاشتو وروسته، دغه ټوټې بدلیدلی یا بیرته ورکول کیدی شي. بیرته راستنیدونکي توکي د یو ویش مرکز کې مراقبت ترلاسه کوي مخکې لدې چې بل کاروونکي ته ولیږل شي. دا خدمت صنعتګران له خپلو کارونو کاروونکو سره تړي، نو مستقیم نظرونه کولی شي د محصول پراختیا ته لار وښیي.
پیژندنه
د د برونز A' Design Award جایزه په اړه
Craftal د لوښو-پیالو د ګډون خدمت د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Craftal د لوښو-پیالو د ګډون خدمت څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Craftal د لوښو-پیالو د ګډون خدمت اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
د ډیزاین تر شا
خبري کټ
اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.
- ځانګړي ځانګړتیاوې
- Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
- ابعاد او بسته بندي
- The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
- ټاګونه
- Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
- د تولید ټیکنالوژي
- Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
- د ډیزاین ننګونه
- When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
- څیړنه
- We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).
Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development. - الهام
- The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems. - د پروژې موده
- The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection. - د عملیاتو بهیر
- 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant. - د ټیم غړي
- Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi
تبلیغ شوی
د Designers.org هاخوا سپړنه وکړئ
زموږ د تبلیغاتو شریکانو څخه محصولات، خدمتونه او فرصتونه ومومئ.
نور وپلټئ
اړوند ډیزاینونه
د ورته کټګورۍ څخه نور جایزه ګټونکي ډیزاینونه وپلټئ، د شایستګۍ پر بنسټ ټاکل شوي.
