Granovita لومړنۍ دنده: د ګرانولا بسته بندي by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2022
Granovita لومړنۍ دنده: د ګرانولا بسته بندي
Client: Sot B&d
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Granovita لومړنۍ دنده: د ګرانولا بسته بندي
ګرانوویتا د ګرانولا لپاره د بسته بندۍ ډیزاین دی. یو مقوایي بکس د غلې دانو لپاره د عام کارول شوي نرم کڅوړې ځای نیسي، چې د دې کنټرول ورکوي چې محصول په الماریو کې څنګه ښکاري. د مقوا نا هواره سطحه د روغتیایي ژوند موضوع ملاتړ کوي. د میوو او دانو انځورونه د هر ډول خوند بیانوي. آیکونونه، څرګندونکي لیکونه او روښانه رنګونه یو مثبت پیغام لیږدوي. مقوا کمپوست کیدلی شي، نو حل د چاپیریال دوستانه او په لګښت کې ټیټ پاتې کیږي. هر بکس ۱۶۰ په ۱۲۰ په ۴۰ ملي مترو اندازه لري.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Granovita لومړنۍ دنده: د ګرانولا بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Granovita لومړنۍ دنده: د ګرانولا بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Granovita لومړنۍ دنده: د ګرانولا بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
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