Siela د ماشومانو د پوستکي د پاملرنې محصولاتو بستهبندي by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2022
Siela د ماشومانو د پوستکي د پاملرنې محصولاتو بستهبندي
Client: Sot B&d
د برونز A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Siela د ماشومانو د پوستکي د پاملرنې محصولاتو بستهبندي
سیلا د ماشومانو د کاسمېټیکس یوې لړۍ لپاره د بستهبندۍ ډیزاین دی. دا ډیزاین د ۷۵ ملي لیټرو سپینه پلاستیکي ټیوب کاروي، چې د سکرین او پیډ چاپ له لارې ښکلی شوی دی. ډولډول انځورونه د ډیزاین په مرکز کې ځای پر ځای شوي دي، او یو ځانګړی کرکټر د لړۍ په بېلابېلو ځایونو او حالتونو کې ښکاره کیږي. د رنګونو کوډبندي پیرودونکو ته مرسته کوي چې محصولات له یو بل څخه توپیر وکړي. متن تر ټولو کم ساتل شوی دی، ترڅو سم محصول په تاقچه کې ژر وپیژندل شي. سپینه سطحه انځورونه روښانه او په اسانۍ سره لیدونکي ساتي.
The Recognition
About the د برونز A' Design Award جایزه
Siela د ماشومانو د پوستکي د پاملرنې محصولاتو بستهبندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Siela د ماشومانو د پوستکي د پاملرنې محصولاتو بستهبندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Siela د ماشومانو د پوستکي د پاملرنې محصولاتو بستهبندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Dimensions & Packaging
- Plastic tube cream bottle 75 ml. White color
- Tags
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Production Technology
- Screen and pad printing method
- Design Challenge
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Research
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Inspiration
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Project Duration
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Operation Flow
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
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