Greeninful د برانډ پیژندنه by Michelle Poon is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
اوسپنهګرافیک· 2022
Greeninful د برانډ پیژندنه
Client: Greenin'ful
د اوسپنې A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #139444The Design
About Greeninful د برانډ پیژندنه
Greeninful د یو چاپیریال ملګري برانډ لپاره د بیا-برانډینګ پروژه ده چې د پایښت وړ ژوند طرز ملاتړ کوي. دا برانډ هغه خلک سره نښلوي چې د چاپیریال په اړه اندیښنه لري. لوگو د شنه ټولنې مخ ښیي او ټینګار او کنجوسي منعکسوي. بصري پیژندنه روښانه رنګونه، ډاډمن برش کرښې او په لاس جوړ شوي عناصر کاروي چې په کارولو کې انعطاف منونکي پاتې کیږي. انځورونه داسې ټاکل شوي چې د رسیدو وړ او ټولنیز تمرکز ولري. دا بیا-برانډینګ برانډ د یوې سوداګریزې پلیټ فارم څخه یوې ټولنې ته لیږدوي چې د چاپیریال ساتنې په اړه عامه پوهاوی راپورته کوي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Greeninful د برانډ پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Greeninful د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Greeninful د برانډ پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- Dimensions & Packaging
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- Tags
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- Production Technology
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- Design Challenge
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- Research
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - Inspiration
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- Project Duration
- October 2021 - January 2022
- Operation Flow
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- Team Members
- Michelle Kason
- Image Credits
- Image 1: Michelle Kason (Designer)
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