Artem Luxury Watch Straps پیکینګ by Joel Derksen is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2022
Artem Luxury Watch Straps پیکینګ
by Joel Derksen
Client: Studio Otherness
د برونز A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Artem Luxury Watch Straps پیکینګ
آرتیم لوکژري د گھڼې تسمې (واچ سټریپس) پیکینګ ډیزاین د راټولوونکو لپاره جوړ شوی دی. بهرنۍ پوښ سلایډ کیږي چې د یو زیړ رنګه (فراسټډ ویلم) داخلي بکس څرګندوي، کوم چې د یوې څنډې فلیپ سیل سره پرانیستل کیږي. یو فوم داخلي ټوکړی تسمه په خپل ځای کې ساتي. د بکس بلاکي او مجسمهیی بڼه تیره څنډې او تخنیکي دقت روښانه کوي. د فویل ټاپه او خړ او شاهي شین رنګونو کاغذونه یو ښکلی او تخنیکي بڼه ورکوي. جوړښت داسې ډیزاین شوی چې د بکس پرانیستلو پر مهال محصول په روښانه ډول وړاندې کړي.
The Recognition
About the د برونز A' Design Award جایزه
Artem Luxury Watch Straps پیکینګ د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Artem Luxury Watch Straps پیکینګ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Artem Luxury Watch Straps پیکینګ اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
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