Eco Smile بنسټیز فعالیت: بستهبندي by Musa Celik is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2022
Eco Smile بنسټیز فعالیت: بستهبندي
by Musa Celik
Client: Gleen
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #139682The Design
About Eco Smile بنسټیز فعالیت: بستهبندي
دا ډیزاین د اړینو موضوعاتو په اړه حل لارې وړاندې کولو موخه لري، چې د چاپیریال اغیزې هم پکې شاملې دي. د برانډ نوم د "green" (شنه) او "clean" (پاک) کلمو له یوځای کولو څخه جوړ شوی دی. په بستهبندۍ کې د لوگو دننه د پاڼې او شونډو د شکلونو ترکیب د طبیعت د موسکا استازیتوب کوي. سپین شاليد او نرم رنگونه د محصول د استخراجاتو انځورگري کوي. بستهبندي د نویکیدونکو سرچینو څخه ترلاسه شوې ترڅو د پلاستيکي ضایعاتو مخنیوی وشي. سربېره پردې، د بوتلونو ۷۵ سلنه له بیا کارول شویو موادو څخه جوړې شوې دي، او دا بوتلونه سل په سلو کې د بیا کارولو وړ دي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Eco Smile بنسټیز فعالیت: بستهبندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Eco Smile بنسټیز فعالیت: بستهبندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Eco Smile بنسټیز فعالیت: بستهبندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.
While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.
The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people. - Dimensions & Packaging
- Height 29 cm X Length 9,5 cm X Width 6,4 cm
- Tags
- Eco-friendly, Natural, Minimal, Vegan, Recyclable
- Production Technology
- The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.
Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.
In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging. - Design Challenge
- Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.
The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design. - Research
- With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.
As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint. - Inspiration
- The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.
While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective. - Project Duration
- Turkey, 07 July 2021 - 20 November 2021
- Operation Flow
- The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.
The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation. - Team Members
- Musa Çelik, Efe Esa, Efkan Aydınlı
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
