Broken Top Brewing Co Craft Beer د څښاک بسته بندي by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer د څښاک بسته بندي by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 د اوسپنې A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

اوسپنهبسته‌بندي· 2022

Broken Top Brewing Co Craft Beer د څښاک بسته بندي

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

د اوسپنې A' Design Award جایزه Winner in بسته‌بندي Category

10,886

Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer د څښاک بسته بندي

بروکن ټاپ بریوینګ کو کرافټ بیر د یو کوچني تولید کوونکي کرافټ بیر برانډ لپاره جوړ شوی د څښاک د بسته بندۍ ډیزاین دی چې IPA او پلسنر تولیدوي. ګرافیکي نمونه د زاړه سبک لوبو (وینټیج ټایز) څخه الهام اخلي. یو مدغم لوګو د هرې محصول لړۍ رنګ ترکیب سره عیاري کیږي او د بصري فریب رامینځته کولو لپاره له نمونې سره یوځای کیږي. کنسرې د نیلي المونیم څخه جوړې شوي، چې د یوې ژورې نیوي رنګ ته رسیدو لپاره ځانګړي شوي چې د المونیم کنسرو لپاره نادره ده. د سپینې رنګ پرت سره فوق العاده لوړ سرعته انک-جیټ چاپ ګرافیک نور هم ژوندي جوړوي. معیاري 211 بدن لرونکی کنسر 12 اونس ساتلی شي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Broken Top Brewing Co Craft Beer د څښاک بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Broken Top Brewing Co Craft Beer د څښاک بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Broken Top Brewing Co Craft Beer د څښاک بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable