Altitude Series د شرابو لیبل by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2023
Altitude Series د شرابو لیبل
by Yanhui Zhang
Client: Wuhan Pufine Creative Technology Co., Ltd.
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #141117The Design
About Altitude Series د شرابو لیبل
د لوړوالي لړۍ (Altitude Series) د شرابو یو لیبل دی چې د شانګري-لا سیمې د شرابو لپاره جوړ شوی او د ماجراجویانه کیسو د خزانې له نقشو څخه الهام اخیستل شوی دی. لیبل د لوړوالي نقشه کاروي ترڅو د کرلو د سیمې لوړ ارتفاع او ټیټ عرض البلد منعکس کړي. کوارډینېټونه او د لوړوالي شمېرې د هرو شرابو کیفیت او درجه په ګوته کوي. درې رنګونه سیمه ییز چاپېریال ته اشاره کوي، چې سپین زری رنګ د واورې لپاره، شین رنګ د جهيل لپاره او تور رنګ د شپې د اسمان لپاره دی. لږ څه پورته شوي زرین کوارډینېټونه د هرې درجې پېژندنه اسانه کوي. الټراوایلیټ چاپ په ځانګړي کاغذ باندې تطبیق شوی چې نازکې کږې بڼې (ټیکسچرونه) لري او رڼا منعکس کوي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Altitude Series د شرابو لیبل د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Altitude Series د شرابو لیبل څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Altitude Series د شرابو لیبل یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
- Dimensions & Packaging
- Width: 90MM, height: 95MM
- Tags
- Shangri-La, treasure, map, poster, wine, packaging design
- Production Technology
- The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
- Design Challenge
- The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
- Research
- The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
- Inspiration
- Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
- Project Duration
- The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
- Operation Flow
- Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
- Team Members
- Creative Director: Xia Ling
Designer: Wang Yang - Image Credits
- Creative Director: Xia Ling
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