Noble 16 Zhenxuan د الکول بندۍ by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2023
Noble 16 Zhenxuan د الکول بندۍ
by Jingdezhen Jiushan Creative Co., Ltd.
Client: Guiniang Liqour Co., Limited
د برونز A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Noble 16 Zhenxuan د الکول بندۍ
نوبل ۱۶ ژینشوان یوه بندۍ ده چې د یوې ممتاز الکولي مشروب لپاره ډیزاین شوې. بوتل د کلاسیک بایجیو بڼې پیروي کوي او د تور-لوښې سیرامیک څخه جوړ شوی. د سطحې پر مخ د لویدیځې رلیف تخنیک په مرسته روان کرښې او نقشونه تراشل شوي دي. د بوتل غاړې نقش او نگار د چینایي مرکب ګلانو او لویدیځو مارپیچ بوټو څخه الهام اخلي. لیبل په ګاڼهیی او تیاره نقشدار کاغذ چاپ شوی دی. بیرونی رنګ شوی ونیز بکس د چرمي مثالوونکي پوښښ او د سرو زرو ډکاچاپ (سټامپینګ) کاروي. یو دننه پاڼه د خوند چرخ وړاندې کوي چې خوند بیانوي. هدف د چینایي او لویدیځو د الکولي کلتورونو ترکیب دی.
The Recognition
About the د برونز A' Design Award جایزه
Noble 16 Zhenxuan د الکول بندۍ د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Noble 16 Zhenxuan د الکول بندۍ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Noble 16 Zhenxuan د الکول بندۍ اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
- Dimensions & Packaging
- 148*120*280mm
- Tags
- Liquor, wine, package design
- Production Technology
- The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product. - Design Challenge
- Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
- Research
- The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
- Inspiration
- The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
- Project Duration
- The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
- Operation Flow
- The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
- Team Members
- HN LIU
FANG TAI
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