Dragon Boat Festival د خوړو تحفې بکس by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2023
Dragon Boat Festival د خوړو تحفې بکس
by Yanhui Zhang
Client: Wuhan Pufine Creative Technology Co., Ltd.
د برونز A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #142241The Design
About Dragon Boat Festival د خوړو تحفې بکس
د لوی بیدر جشن (Dragon Boat Festival) د خوړو یو تحفې بکس دی چې د چینایي دودیز جشن لپاره جوړ شوی دی. ډیزاین د پخوانۍ شاهي لمانځنې لوی صحنه ښیي، چې د دودیزو خلکو د لرګي پرېنٹ طرزونو په بڼه رسم شوی دی. بکس د صنعتي پلیټ جوړونې له لارې جوړ شوی او په اسماني نیلي رنګ کپړه پوښل شوی دی. طلايي کرښې د انځور توضیحات ښکاره کوي، او د طلايي کاغذ په مرکز کې یوه طلايي فلزي پلیټ ایښودل شوې ده. بکس په دوو مخالفو لورو کې خلاصیږي. شپږ اوږده بکسونه په دوو طبقو کې ساتل کیږي او کولی شي یو ځای شي ترڅو یو طومار جوړ کړي یا په جلا ډول وښودل شي.
The Recognition
About the د برونز A' Design Award جایزه
Dragon Boat Festival د خوړو تحفې بکس د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Dragon Boat Festival د خوړو تحفې بکس څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Dragon Boat Festival د خوړو تحفې بکس اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
- Dimensions & Packaging
- Box size: 400mm long, 293mm wide, 153mm high
- Tags
- Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
- Production Technology
- The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
- Design Challenge
- As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
- Research
- The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
- Inspiration
- The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
- Project Duration
- The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
- Operation Flow
- The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
- Team Members
- Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli - Image Credits
- Li An
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