Lidu Sorghum 1308 د الکولي مشروباتو بسته بندي by Carson Wu is a highly esteemed winner of the very prestigious 2023 د سرو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سره زربستهبندي· 2023
Lidu Sorghum 1308 د الکولي مشروباتو بسته بندي
by Carson Wu
Client: Jiangxi Lidu Liquor Co., Ltd.
د سرو زرو A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Lidu Sorghum 1308 د الکولي مشروباتو بسته بندي
دا د تاریخ او بشري پاملرنې قوي احساس لري. د تدریجي سرو زرو الیکټروپلټینګ د لرغوني کندې او میکروبونو د سرو زرو په څیر قیمت ښودلو لپاره پلي کیږي ، د لیډو سورغم 1308 استثنایی کیفیت لپاره د تایید په توګه کار کوي. او دا ډول عناصر لکه د سیل کولو موم مهر او د ملي خزانې سند لیبل چمتو شوي ثابت شواهد اصلي تخلیقي عنصر او معاون عناصر یوځای شوي ترڅو یو همغږي توازن رامینځته کړي چې آرایش روښانه کوي.
The Recognition
About the د سرو زرو A' Design Award جایزه
Lidu Sorghum 1308 د الکولي مشروباتو بسته بندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Lidu Sorghum 1308 د الکولي مشروباتو بسته بندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Lidu Sorghum 1308 د الکولي مشروباتو بسته بندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
- Dimensions & Packaging
- 12CM*10CM*35CM
- Tags
- Baijiu, spirit, packaging
- Production Technology
- The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
- Design Challenge
- The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
- Research
- Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
- Inspiration
- With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
- Project Duration
- January 1, 2022
Jiangxi China - Operation Flow
- The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
- Team Members
- Product Manager:Carson Wu
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