Mass Series Sumi Limited د فرنیچر ټولګه by Canuch Inc. is a highly esteemed winner of the very prestigious 2023 د سرو زرو A' Design Award جایزه in د فرنیچر ډیزاین Competition Category.
سره زرفرنیچر· 2023
Mass Series Sumi Limited د فرنیچر ټولګه
by Canuch Inc.
Client: Fil Studios
د سرو زرو A' Design Award جایزه Winner in فرنیچر Category
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- Verified Award Winner
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The Design
About Mass Series Sumi Limited د فرنیچر ټولګه
ماس سیریز سومي لمیټډ د فرنیچر یوه ټولګه ده چې د ډوډۍ خوړلو څوکۍ، د استراحت څوکۍ، د کافي میز، دوه سټولونه او د کوټ ځړولو ستنه پکې شامل دي. هره ټوټه د فولادي چوکاټ سره د زړو ونو څخه اخیستل شوي پراخه رنده شوي سیدار لرګي یوځای کوي. سیدار لرګی د یوې دودیزې طریقې په واسطه سوځول شوی چې پایښت ښه کوي او د لرګي څرګند رګونه راښکاره کوي، او یو ځلانده تور سطحه د نادرې بڼې سره رامنځته کوي. تور پای ته رسول شوی سطح نویاکي ته اشاره کوي، چې د اسو سیمې د واښو د سوځولو دود دی، چیرې چې خلک او طبیعت سره یوځای ژوند کوي. دا سیریز په کال کې تر ۲۵ واحدونو پورې محدود دی.
The Recognition
About the د سرو زرو A' Design Award جایزه
Mass Series Sumi Limited د فرنیچر ټولګه د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Mass Series Sumi Limited د فرنیچر ټولګه څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Mass Series Sumi Limited د فرنیچر ټولګه د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series uses steel frame and generously planed-down cedar. What makes this series so special and profound is that the best part of old cedar trees is used and prepared by skilled woodcraft men. Clean-cut design with smoothly planed cedar and elegantly prepared steel frame urges you to touch and feel it.
- Dimensions & Packaging
- Dining chair W590mm x D670mm x SH420mm x AH610mm
Lounge chair W605mm x D680mm x SH365mm x AH510mm
900 Coffee table W900mm x D900mm x H450mm
Handle stool W380mm x H450mm
4Leg stool W380mm x D380mm x H450mm
Coat Hanger W450mm x D450mm x H1600mm - Tags
- Furniture, Kumamoto, FIL, FIL STUDIOS, MASS Series
- Production Technology
- Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture. - Design Challenge
- Charred inky black represents the culture
Cedar is charred to gain glossiness and organic feature with defined grains. Charred colour reminds us of noyaki. It represents Aso history and beauty of harmonic lifestyle with nature.
Unique texture created by charred cedar
It is a traditional method to charred cedar to make durable furniture. The process involves skills and experience to bring out cedar defined grains just right. This is what produces the unique texture and rare finish to the furniture. - Research
- Brand is based in Minami-Oguni, Kumamoto prefecture. Minami-Oguni is a town located to the north of Aso caldera which has an active volcano to this day. Aso caldera is internationally famous and about 50,000 people call it home. Rather than just making products, Brand came about with an ambition to protect and preserve the landscape and natural resources that communities cherished and harness it for future generations.
- Inspiration
- Sumi limited is designed to express the unique Aso experience, where people and nature coexist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki.
- Project Duration
- The project started in April 2019 in Kumamoto and finished in July 2020 in Tokyo Japan, and was exhibited in Designart Tokyo in 2020.
- Operation Flow
- Sumi limited is designed to express the unique Aso experience, where people and nature co-exist and press on together in a majestic yet harsh volcanic environment, along with the seeds of life sprouting from the inky black world of Noyaki. This series is limited to 25 units sold annually. The number is based on the 25 Oguni cedar saplings which were granted in the Edo period to grow forests.
- Patents
- Copyrights belong to FIL, 2022.
- Team Members
- Strategic Planner：Genki Imamura
Project Manager：Kentaro Kanayama
Art director：Ryosuke Tomita
Public Relation：Masahiro Ryohara
Interior & Furniture design：Yosuke Kinoshita
Interior & Furniture design：Yusuke Noguchi
Digital Creative Director：Hiroki Noma
Creative Developer：Misato Daikuhara
Creative Developer：Kenta Toshikura
Photographer：Haruki Anami
Photographer：Kenichi Aikawa - Image Credits
- Main Image #1 Photographer：Kenichi Aikawa
Optional Image #1 Photographer：Kenichi Aikawa
Optional Image #2 Photographer：Kenichi Aikawa
Optional Image #3 Photographer：Kenichi Aikawa
Movie : Haruki Anami
Optional Image #4 Photographer：Kenichi Aikawa
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