Mushroom Coffee د خوړو بسته بندي by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2023
Mushroom Coffee د خوړو بسته بندي
by Yuxi Liu
Client: Usee
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #143417The Design
About Mushroom Coffee د خوړو بسته بندي
د سټیشن مارکیټ د مشروم کافي برانډ دی. پیرودونکي د سټیشن مارکیټ غوره کوي ځکه چې دوی کولی شي غذايي مواد او د مشروم کافي پوهه په زړه پورې خوند سره ترلاسه کړي. د منظم قهوې برعکس، کوم چې کولی شي د اضطراب او بې خوبۍ سره مرسته وکړي، د مرخیړیو اضافه کول ډیرې روغتیایی ګټې لري. د سټیشن بازار بسته بندي د مرمر مرمر د لنډیز شوي نمونو او له کافي څخه ایستل شوي رنګونو سره ډیزاین شوې. څلور خوندونه لري، چاګا، ریشي، کورډیسیپس، او ترکیه. مختلف مرخیړي د پیرودونکو سره د لیدو لپاره مختلف تغذیه لري' اړتیاوې
The Recognition
About the د اوسپنې A' Design Award جایزه
Mushroom Coffee د خوړو بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Mushroom Coffee د خوړو بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Mushroom Coffee د خوړو بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
- Dimensions & Packaging
- Dimensions: Length: 5in, Width: 3in, Height:6.5in
- Tags
- Packaging, Food, Natural, Healthy
- Production Technology
- The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
- Design Challenge
- The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
- Research
- Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
- Inspiration
- Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
- Project Duration
- Jan 2021- May 2021
New Yorl, USA - Operation Flow
- In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
- Team Members
- Yuxi Liu
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