Lucky Tiger Welcomes New Year انځورګري by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
اوسپنهګرافیک· 2023
Lucky Tiger Welcomes New Year انځورګري
Client: Kiwifruit Kiwi World
د اوسپنې A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #143761The Design
About Lucky Tiger Welcomes New Year انځورګري
نېکمرغه پړانګ د نوي کال ښه راغلاست د زودیک نښې د دودیز چینایي کاغذ کټ عناصرو سره ترکیب کوي ، ډیزاین داسې ښکاري چې د کړکۍ چوکاټ څخه بهر ګوري ، پداسې حال کې چې غوره څاروی د سرو زرو سکې بهر ګرځوي ، لکه څنګه چې شتمني راوړي. په ټولیزه توګه د پسرلي په څیر رنګونو کارول، د دودیز سور رنګ پریښودل او د ډیری ګلونو او بوټو اضافه کول، ځکه چې د ګلونو او بخت تلفظ یو شان دی (په چینایي ژبو سیمو کې)، داسې بریښي چې سږکال د ښه بخت لپاره دی. بخت
The Recognition
About the د اوسپنې A' Design Award جایزه
Lucky Tiger Welcomes New Year انځورګري د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Lucky Tiger Welcomes New Year انځورګري څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Lucky Tiger Welcomes New Year انځورګري د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
- Dimensions & Packaging
- Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm - Tags
- New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
- Production Technology
- Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself. - Design Challenge
- Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
- Research
- New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
- Inspiration
- Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
- Project Duration
- Draw in January 2022, complete in February 2022, and send a postcard to congratulate
- Operation Flow
- It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
- Patents
- Copyrights belong to Hsiao Yun Tseng,2022
- Image Credits
- Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.
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