Hainan Beer د بیر بستهبندي by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2023
Hainan Beer د بیر بستهبندي
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Hainan Beer د بیر بستهبندي
هاینان بیر (Hainan Beer) د بیر د بستهبندۍ یو ډیزاین دی چې د هاینان له طبیعي منظرو او کلتور څخه الهام اخیستل شوی دی. د ښیښې بوتل داسې برجسته نقشونه لري چې د سمندري څپو، بادباني کښتیو، څراغتونونو (لایټ هاوسونو)، د ناریالو ونو او سمندري مرغانو څخه اخیستل شوي دي، او د هغه نری شکل په یوه لاس نیول اسانه کوي. المونیمي قوطۍ د تودوخېبدلوونکي (ترموکرومیک) رنګ سره چاپ شوې ده، نو کله چې د یخچال کولو پر مهال تودوخه راټیټیږي، د پوستي مهر (پوسټ مارک) نقش ورو ورو څرګندیږي. بهرنۍ کڅوړه د کرافټ کاغذ څخه جوړه شوې او د سفري بکس (سوټکیس) په شکل ډیزاین شوې ده. دا بستهبندي بیر د سیمهییزو منظرو او د آرام محلي ژوند طرز سره تړي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Hainan Beer د بیر بستهبندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Hainan Beer د بیر بستهبندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Hainan Beer د بیر بستهبندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
- Team Members
- Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao
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