Qinshihuang Cpa د بیر بسته بندي by China Resources Snow Breweries Ltd.

Qinshihuang Cpa د بیر بسته بندي by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2023

Qinshihuang Cpa د بیر بسته بندي

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa د بیر بسته بندي

کینشیهوانګ CPA د China Pale Ale ډول کې د یوې صنعتي (کرافټ) بیرې لپاره د بسته‌بندۍ ډیزاین دی. د بوتل بڼه او د بوتل غاړه د چین کورنۍ (Qin dynasty) ځانګړي عناصر کاروي، او شکل یې د چین او هان دورو د وریځو نقشو لرونکي یاقوتي جام (jade goblet) یادوي. د بوتل د غاړې شاوخوا یوه بیرغ دا محصول د China Pale Ale سبک د مخکښ په توګه نښه کوي. په مرکز کې د مهر لیک (seal script) یو حرف، چې د چین کورنۍ متحده لیکنۍ ډول و، یو دودیز او کلاسیک بڼه ورکوي. دا ډیزاین د ۳۱۵ میلي لیتره شیشه‌یی بوتل او د ۵۵۰ میلي لیتره الومینیمي کنسرو په بڼه جوړ شوی دی.

The Recognition

About the د برونز A' Design Award جایزه

Qinshihuang Cpa د بیر بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Qinshihuang Cpa د بیر بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Qinshihuang Cpa د بیر بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao