Nverhong Guihualinzang د الکولي مشروباتو بسته بندي by Wen Liu

Nverhong Guihualinzang د الکولي مشروباتو بسته بندي by Wen Liu is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سپین زربسته‌بندي· 2023

Nverhong Guihualinzang د الکولي مشروباتو بسته بندي

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner
Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang د الکولي مشروباتو بسته بندي

Shaoxing Nverhong Winery Co. Ltd. اوږد تاریخ لري. په 1919 کې تاسیس شوی، دا د هوانګ جیو استازی دی. دا په شانګهای دونګ ګوان کې موقعیت لري، د شاو شینګ ښار، ژی جیانګ ولایت. دا په چين کې د هوانګ جيو د صنعت يو له بنسټيزو تصديو څخه دی او د چين د الکولو د صنعت د اتحاديې د څانګې مرستيال مشر نيرو هوانګ هوانګ جيو د غوره سپينو ګلوټين وریژو څخه جوړ شوی دی، روښانه او شفاف رنګ لري، خوږ خو بډای دی. خوند او قوي او اوږدمهاله بوی.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Nverhong Guihualinzang د الکولي مشروباتو بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Nverhong Guihualinzang د الکولي مشروباتو بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Nverhong Guihualinzang د الکولي مشروباتو بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang