Dukang Liquor د شرابو بوتل بسته بندي by Tiger Pan is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2023
Dukang Liquor د شرابو بوتل بسته بندي
by Tiger Pan
Client: Luoyang Dukang Wine Group Co., Ltd
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Dukang Liquor د شرابو بوتل بسته بندي
دوکانګ شراب د چینايي بايجیو لپاره د بسته بندۍ ډیزاین دی. بوتل له پاسه تر لاندې داسې جوړ شوی چې د کاو کاو انتزاعي څېره جوړوي، چې یو تاریخي نظامي ستراتیژیست او شاعر و او د هغه شعر برانډ ته نوم ورکړی دی. سرپوښ د هان کورنۍ وروسته دورې د چارواکو د سرپوښونو یادونه کوي، او د بوتل بدن د جامې په شان تراشل شوی، چې ټینګ نیول هم اسانوي. د ورته برانډونو د عامو سرامیکو پر ځای ښیښه کارول شوې، نو سطحه ځلا او جوړښت ترلاسه کوي. بهرنی بکس د لویانګ، لرغوني پلازمېنې، د ویکټور انځور په واسطه ښکلی شوی دی.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Dukang Liquor د شرابو بوتل بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Dukang Liquor د شرابو بوتل بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Dukang Liquor د شرابو بوتل بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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