Zhong Yuan No. 1 د چای بستهبندي by Tiger Pan is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2023
Zhong Yuan No. 1 د چای بستهبندي
by Tiger Pan
Client: Xinyang Wenxin Tea Co., Ltd
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #145467The Design
About Zhong Yuan No. 1 د چای بستهبندي
ژونګ یوان نمبر ۱ د ماوجیان چای لپاره د بستهبندۍ ډیزاین دی، چې دا یو دودیز چینایي چای دی چې په زینهداره کروندو کې کرل کیږي. له دې امله چې د چای خوند سپک او نرم دی، بستهبندي هم ساده او ظریفه ساتل شوې ده. د چای قوطۍ د ټینپلیټ (قلعي شوې پاڼې) څخه جوړه شوې چې پرې برجسته کاري او د سرو زرو ټاپه شوې ده، او د مات او ورنېش پرداختونه سره یوځای شوي دي. د قوطۍ سرپوښ لرونکی شکل هغه چای ټولوونکی رایادوي چې خولۍ یې پر سر کړې وي. بهرنی بکس د ځانګړي فرمایشي کاغذ څخه جوړ شوی او د یوې شکل ورکړل شوې پټۍ په واسطه تړل کیږي چې الهام یې د چای بزګرانو د زړو کورونو د کړکیو له چوکاټونو اخیستل شوی دی. رښتیني د چای پاڼې پټۍ ښایسته کوي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Zhong Yuan No. 1 د چای بستهبندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Zhong Yuan No. 1 د چای بستهبندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Zhong Yuan No. 1 د چای بستهبندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
- Dimensions & Packaging
- Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm - Tags
- tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
- Production Technology
- The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
- Design Challenge
- Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
- Research
- As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
- Inspiration
- The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
- Project Duration
- The project lasts 4 month, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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