Yi Xin Distillation د شرابو بستهبندي by Tiger Pan is a highly esteemed winner of the very prestigious 2023 د سرو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سره زربستهبندي· 2023
Yi Xin Distillation د شرابو بستهبندي
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
د سرو زرو A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Yi Xin Distillation د شرابو بستهبندي
یي شین ډیسټیلېشن د چینايي شرابو د یوه برانډ لپاره د بستهبندۍ ډیزاین دی. بوتل له ښیښې جوړ شوی، چې د سطحې ځلا او جوړښت لوړوي او محصول له هغو ورته شرابو څخه بېلوي چې په خټینو لوښو کې پلورل کېږي. یو ښامار، چې د لرغوني چینايي انداز په بڼه انځور شوی، د بوتل غاړې ته نښتی او د اصلي پېژندونکي په توګه کار کوي، نو کوم چاپي لېبل ته اړتیا نشته. بهرنی صندوق ساده دی او د دودیز چینايي ډیزاین له سمترۍ (تناظر) پیروي کوي. بوتل ۱۸۰ په ۱۳۰ په ۲۸۵ ملي متره اندازه لري. موخه دا ده چې اوږده میراث په معاصره بڼه وړاندې شي.
The Recognition
About the د سرو زرو A' Design Award جایزه
Yi Xin Distillation د شرابو بستهبندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Yi Xin Distillation د شرابو بستهبندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Yi Xin Distillation د شرابو بستهبندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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