Yunnan Baiyao د غاښ مینجن بسته بندي by Tiger Pan is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2023
Yunnan Baiyao د غاښ مینجن بسته بندي
by Tiger Pan
Client: Yunnanbaiyaogroup Co., Ltd
د برونز A' Design Award جایزه Winner in بستهبندي Category
- 20,110
- Verified Award Winner
- Verify Award Status for #145832
The Design
About Yunnan Baiyao د غاښ مینجن بسته بندي
یونان بایاو د ماشومانو د غاښ مینجن لړۍ لپاره د بسته بندۍ ډیزاین دی. د برانډ کرکټر یو ماشوم وریځ ده، چې د برانډ له نوم څخه الهام اخیستل شوی، چیرې چې "یون" د وریځ معنی لري. دا کرکټر د بیلابیلو عمرونو ښودلو لپاره د مختلفو مخ ارادو (تاثراتو) سره ښکاره کیږي. انځورونه د ماشومانو د انځورګرۍ په سبک کې ترسیم شوي دي ترڅو په دوکانونو کې د میندو پام ځان ته راواړوي. بکسونه دواړو افقي او عمودي قفسو ته د ځای پرځای کولو وړ دي، او د شفتالو (سټرابري) بکسونه یو له بل سره یوځای کیږي چې یو لوی د سټرابري انځور جوړوي. بسته بندي د PLA (پي ایل اې) له مواد څخه جوړه شوې ده، چې په دوو تر لسو میاشتو کې مسخه (تخریب) کیږي.
The Recognition
About the د برونز A' Design Award جایزه
Yunnan Baiyao د غاښ مینجن بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Yunnan Baiyao د غاښ مینجن بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Yunnan Baiyao د غاښ مینجن بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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