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Untranslate د ژبې زده کړې اپلیکیشن by Arani Halder

Untranslate د ژبې زده کړې اپلیکیشن by Arani Halder is a highly esteemed winner of the very prestigious 2023 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


اوسپنهګرافیک· 2023

Untranslate د ژبې زده کړې اپلیکیشن

by Arani Halder

Client: Arani Halder

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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The Design

About Untranslate د ژبې زده کړې اپلیکیشن

انټرانسلیټ یوه د ژبې زده کړې اپلیکیشن ده چې د متن پر بنسټ زده کړې له لارې د ژبې نازکتیاوې ښیي. انټرانسلیټ د یوې غوره شوې لیستې څخه یو واحد کلمه یا جمله وړاندې کوي، بیا هغه ټاکل شوی اصطلاح د څلورو شرایطو له مخې تشریح کوي: تاریخي، کلتوري، ټولنیز او عامیانه. هر کلمه د اصلي کلیمه پیژندنې (اتیمولوژي)، اړوند کتابونو، فلمونو او سندرو، خبري مقالو او کلیپونو، او د خبرو اترو کارونې په اړه د لارښوونو له خوا مالتړ کیږي. دغه اپلیکیشن د موبایل وسایلو، ټابلیټونو او لیپ ټاپونو پر مخ کارول کیدی شي، او سکرینونه د لاسرسي معیارونو سره سم دي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Untranslate د ژبې زده کړې اپلیکیشن د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Untranslate د ژبې زده کړې اپلیکیشن څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Untranslate د ژبې زده کړې اپلیکیشن د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Untranslate explores the barrier between languages through the subjective experiences of people. It is an application that teaches you the nuances of a language through context-based learning. Deviating from the traditional academic sources, it introduces you specific cultural references and content that can only be learnt by living in the corresponding place or through conversations with native speakers.
Dimensions & Packaging
Untranslate is meant to be an application that can be accessed on mobile devices as well as tablets and laptops. The screens and graphics are not only adaptable but are in line with the accessibility standards for all kinds of people.
Tags
Application, Language, Education, Culture, Linguistics, Social, Context, Historical, Community
Production Technology
After rigorous user testing, and evaluating existing language applications, these were some challenges.

Limited Functionality, content covered was very limited.
Lack of Context, information may not be contextually acceptable.
Impersonal, people do not connect with language.

Moving forward, here are the insights gained from the pain points.

Experience, the content should be put into real life context.
Context, more experiential approach to language learning.
Awareness, exposure to varied kinds of media.
Design Challenge
The primary challenge in this project stemmed from the notion that language by itself can be an ineffective tool in seamlessly communicating across borders and backgrounds. During building the content and flow of the app, it was very important to get information from credible, first hand sources and be mindful of any social and culturally relevant information. There were several rounds of fact checking, so as to produce the most accurate and unbiased content.
Research
The research behind Untranslate involved first-hand interviews with multiple native speakers of multiple languages. The purpose of the interviews was to obtain experiential information about their perception of language, their social and political associations with it, in addition to any anecdotes they may have related to their linguistic background. Images and quotes were also requested from the interviewees so as to make the content of the application more relatable and welcoming.
Inspiration
Language is not just a tool, but a reflection of its surrounding culture, people, media, and socio-politics. Therefore, the true essence of a language can never truly be translated into another. Certain words, phrases, and expressions can only be fully understood by interacting with the culture and the people it has emerged and grown from. The large number of people who grow up outside their state or country often lose the privilege of being immersed in their native languages and cultures.
Project Duration
This project started in New York City in August 2019 and finished in May 2021. Since then, it has won a Graphic Design USA Award, a Best Award (hosted by DINZ), an ADGA Award and a Communication Arts Interaction Design Award.
Operation Flow
Untranslate provides the user with a single word or phrase from a curated list of contextually rich words. Upon selecting a word it presents you with 4 different contexts, historical, cultural, social and colloquial.

As a part of the four contexts, Untranslate presents the user with the etymology of the word; a list of curated culturally relevant content such as book, movies and songs; access to news articles and clips; and knowledge on how to use the word in a conversational setting.
Image Credits
Image and content research credits:
Esra Gumrukculer
Carolyn Olaguivel
Namra Khalid
Paloma Corrigan
Anamika Ananth
Aruja Kothari
Deveshi Jhunjhunwala
Jiahui Yu
Sinong Li
Sichao Liu
Anjana Halder
Iris Favand
Deepak Warrier

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