Effortless د بسته‌بندۍ ډیزاین by E2W Studio

Effortless د بسته‌بندۍ ډیزاین by E2W Studio is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سپین زربسته‌بندي· 2023

Effortless د بسته‌بندۍ ډیزاین

by E2W Studio

Client: E2W Studio

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless د بسته‌بندۍ ډیزاین

ایفرټلیس (Effortless) د یوه دودیز شوي د ویښتانو د پاملرنې برانډ لپاره د بسته‌بندۍ ډیزاین دی. دا برانډ د ویښتانو د ډول، د ژوند د چاپیریال او د سټایل کولو د عادتونو پر بنسټ له ۳۰۰ څخه زیات دقیق د ویښتانو د پاملرنې حل‌لارې وړاندې کوي. بسته‌بندي یوازې کارنده (فنکشنل) معلومات لري چې په روښانه بصري ترتیب کې ځای پر ځای شوي، څو کارنده او بڼه سره یو موټی شي. لوگو یې هیومنیسټ سنس سیرف لیک‌بڼه کاروي، او سمبول یې د E توری د یوه دقیق د کچې کرښې سره یوځای کوي. د ۱ پر ۱.۴۱۴ نسبت پر بنسټ یو متغیر ګریډ سیسټم هر لی‌آوټ ته لار ښيي. هره بسته ۵۲ ملي‌متره پلنوالی، ۵۲ ملي‌متره ژوروالی او ۱۹۰ ملي‌متره لوړوالی لري.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Effortless د بسته‌بندۍ ډیزاین د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Effortless د بسته‌بندۍ ډیزاین څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Effortless د بسته‌بندۍ ډیزاین یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A