KK-Park د نښو سیسټم by Yi Zhang is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سپین زرګرافیک· 2023

KK-Park د نښو سیسټم

by Yi Zhang

Client: Value Design and Consulting (Shenzhen) Co., Ltd.

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About KK-Park د نښو سیسټم

KK-Park په چین کې د یانچینګ ښار د یوه کلتوري او تفریحي بلاک لپاره د نښو سیسټم دی. دا ځای چې پخوا د لوبو ډګر و، د چین او سویلي کوریا ترمنځ د کلتوري تبادلې د ځای په توګه بیارغول شوی دی. ډیزاین کوریایي عناصر له سره تفسیروي، پکې د کوریا د دودیزو جامو فیتې، هغه دودیز رنګونه چې د اوبانګسیک (Obangsaek) په نوم پیژندل کیږي او د کوریایي تورو کرښې شاملې دي. نښې د ځای د کمربند په څیر حلقې تعقیبوي. د لارې موندنې لوړې نښې د هرې دروازې څخه نږدې ولاړې دي څو لیدونکو ته لارښوونه وکړي. تختې له کاږه شوي زنګ نه نیوونکي فولادو جوړې شوې، مخکې له مخکې جوړې شوې او په ځای کې نصب شوې دي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

KK-Park د نښو سیسټم د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له KK-Park د نښو سیسټم څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. KK-Park د نښو سیسټم یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensions & Packaging: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tags: Signage, Commercial Street, public space, redevelopment, Culture
Production Technology: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Design Challenge: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Research: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiration: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Project Duration: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Operation Flow: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Team Members: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Image Credits: Updesign