Pattern Play د لوبې کارتونه، کالنډر by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2023
Pattern Play د لوبې کارتونه، کالنډر
Client: Topys
د برونز A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #148121The Design
About Pattern Play د لوبې کارتونه، کالنډر
پیټرن پلی د لوبې کارتونو او کالنډر ټولګه ده چې د ورځني ژوند کې رنګ راوستلو لپاره ډیزاین شوې ده. د لوبې کارتونه د معیاري رنګونو پر ځای ۵۴ ځانګړي انځورونه لري. د دربار کارتونه د کلیډوسکوپ څخه الهام اخلي، پداسې حال کې چې د شمیرو کارتونه غیر منظم نمونې او شکلونه ښیي. کارتونه په ۳۱۰ جي ایس ایم اوبه نه منونکي کاله جیک (بلیک کور) کاغذ باندې چاپ شوي دي چې مات (میټ) سطحه او ګرځنده څنډې لري. کالنډر ۱۲ هنري اثرونه په ۲۵۰ جي ایس ایم ځانګړي کاغذ باندې لوی کوي چې د شلیدو کرښه لري، نو له همدې امله هره پاڼه د پوستر په توګه هم کارېدلی شي. دا ډیزاین د ورځو، معمولي ورځو ته مثبتیت ورکولو په موخه ترسره شوی دی.
The Recognition
About the د برونز A' Design Award جایزه
Pattern Play د لوبې کارتونه، کالنډر د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Pattern Play د لوبې کارتونه، کالنډر څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Pattern Play د لوبې کارتونه، کالنډر اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
- Dimensions & Packaging
- Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm - Tags
- product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
- Production Technology
- 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
- Design Challenge
- The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
- Research
- As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
- Inspiration
- People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
- Project Duration
- It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
- Operation Flow
- Daily recreational activity and home decoration
- Team Members
- Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie - Image Credits
- IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.
Video Credits:
Motion Graphics by Huimeng Li.
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