Oil Street Art Space Primary Function: بصري پیژندنه by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2023
Oil Street Art Space Primary Function: بصري پیژندنه
by Kimhung Choi and Thomas Siu
Client: Kimhung Design
د برونز A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #148151The Design
About Oil Street Art Space Primary Function: بصري پیژندنه
Book Text: Oi د هانګ کانګ په یوه عامه تفریحي او کلتوري ځای، Oil Street Art Space، بصري پیژندنه ده. دغه ځای د یوه پخواني یاټ کلب د کلبهاوس ځای نیولی دی او پکې د دویمې درجې تاریخي سرې خښتینې ودانۍ چې د کاشیو چت لري، او له ۳۰۰۰ چاوړ متره ډیر بهرنی ساحه شامله ده. نوم کې د L توری د غږیدو په نښه (!) بدل شوی، چې پام ورته را اړوي او ځای ته اشاره کوي. د لوگو بڼه د لوړ غږ سره غږیدو عمل ښیي. شنه رنګ د پیژندنې رنګ دی، چې د ښار دننه د هنر لپاره د یوې واحې مانا ورکوي. دغه پیژندنه په چاپیریالي ګرافیکونو او چاپي توکو باندې پلي شوې ده.
The Recognition
About the د برونز A' Design Award جایزه
Oil Street Art Space Primary Function: بصري پیژندنه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Oil Street Art Space Primary Function: بصري پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Oil Street Art Space Primary Function: بصري پیژندنه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Dimensions & Packaging
- Various dimensions according to the visual identity application from buntings to pinned badges
- Tags
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Production Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Project Duration
- May 2022, The Hong Kong SAR
- Operation Flow
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- Team Members
- Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu
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