Milk Fit د بسته‌بندۍ ډیزاین by Li Huang is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سپین زربسته‌بندي· 2023

Milk Fit د بسته‌بندۍ ډیزاین

by Li Huang

Client: Shiny Meadow

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Fit د بسته‌بندۍ ډیزاین

میلک فټ (Milk Fit) د سپکو تازه شیدو لپاره د بسته‌بندۍ ډیزاین دی. بوتل له پنډ شوي او خورا شفاف PET څخه جوړ شوی، د PE سرپوښ او د BOPP لیبل سره، چې د ښیښې په څېر بڼه ورکوي او شیدې په روښانه توګه ښکاره کوي. هر سیټ درې بوتلونه لري چې هر یو ۴۵۰ ملي لیتره دی. یوه کوچنۍ شنه پیشو، چې په بېلابېلو حالتونو کې ښودل شوې، اصلي بصري عنصر دی. شین رنګ د فارم اېکولوژیکي چاپېریال ته اشاره کوي. پر لیبل د بیا کارونې (ریسایکلینګ) نښې د چاپېریال ساتنې مفکورې ملاتړ کوي. پیشو همدارنګه محصول د بې‌سرپناه حیواناتو د ژغورنې له کمپاین سره تړي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Milk Fit د بسته‌بندۍ ډیزاین د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Milk Fit د بسته‌بندۍ ډیزاین څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Milk Fit د بسته‌بندۍ ډیزاین یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions & Packaging: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tags: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology: PET high permeability bottle
PE bottle cap
BOPP label
Design Challenge: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Research: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Duration: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Team Members: Li.Huang