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United Cinemas Unicus Chichibu د سینما مجتمع by Mitsuhiro Shinohara

United Cinemas Unicus Chichibu د سینما مجتمع by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.


برونزدننۍ ډیزاین· 2023

United Cinemas Unicus Chichibu د سینما مجتمع

by Mitsuhiro Shinohara

Client: United Cinemas

د برونز A' Design Award جایزه Winner in دننۍ ډیزاین Category

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Verified Award Winner

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Colors

The Design

About United Cinemas Unicus Chichibu د سینما مجتمع

د کتاب متن: یونایټیډ سینماز یونیکس چیچیبو یو د سینما مجتمع دی چې د چیچیبو ښار لپاره جوړ شوی، هغه ښار چې ۲۹ کاله یې د سینما هال نه درلود. دا مجتمع په ۲۴۹۰ مربع مترو کې اوه پردې (سکرینونه) او ۶۵۰ چوکۍ لري. ډیری پردې له ۱۰۰ کسانو څخه کم ځایونه لري، چې دا کار د لږ نفوس لپاره د پیچلو او متنوع فلمونو د ښودلو امکان برابروي. د پرده‌یی دیوال (کرټن وال) نما او د سلیټ ډبرو او لرګیو سره چمتو شوی روښانه لابي، دواړه تیریدونکي او د فلم لیدونکي هرکلی کوي. دا ډیزاین د ښار لپاره د یو ژوندي کوټ (لیونګ رومي) په توګه کار کوي، چیرې چې د هرې عمرې کسان سره لیدلی شي. ټول تیاترونه د لیزر پروجیکترانو او ډیجیټل نښه ښودنې سیسټم کاروي.

The Recognition

About the د برونز A' Design Award جایزه

United Cinemas Unicus Chichibu د سینما مجتمع د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له United Cinemas Unicus Chichibu د سینما مجتمع څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. United Cinemas Unicus Chichibu د سینما مجتمع اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Dimensions & Packaging
7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
Tags
Movie Theatre, Cinema Complex, Cinema
Production Technology
Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Design Challenge
This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Research
Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiration
It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Project Duration
This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Operation Flow
This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Image Credits
All photos: P&D Consulting

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