Uebaa د برانډ پیژندنه by Marcelo Ruis Vargas Martinelli

Uebaa د برانډ پیژندنه by Marcelo Ruis Vargas Martinelli is a highly esteemed winner of the very prestigious 2023 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2023

Uebaa د برانډ پیژندنه

by Marcelo Ruis Vargas Martinelli

Client: Laika

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Uebaa د برانډ پیژندنه

اووبا یو برانډ پیژندنه ده چې د یوې کمپنۍ لپاره ډیزاین شوې چې د ماشومانو لپاره محصولات تولیدوي. دا پیژندنه پر څلورو مفکورو ولاړه ده: خوندور والی، فعالیت، دوامدارتوب او ښکلا. دا مفکورې د یو پراخ رنگ پالیټ، انځورونو (illustrations) او انځوریزو نمونو (pictograms) له لارې څرگندېږي. لید‌ایز ژبه ماشومانو ته متوجه ده، په داسې حال کې چې د برانډ مفکورې مور او پلار ته وړاندې کیږي. دا سیستم پر یوه ۹۶ مخیزه برانډ‌بوک، ټگونو، کارتونو، د دفتري کارونو موادو (stationery)، سطحو، ټولنیزو رسنیو او یوه ویب پاڼې باندې پلي شوی دی. ډېری چاپ شوي موارد د آفسیټ چاپ له لارې په CMYK رنگونو تولید شوي دي، او انځورونه په ډیجیټل ډول جوړ شوي دي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Uebaa د برانډ پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Uebaa د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Uebaa د برانډ پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Dimensions & Packaging: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Tags: Branding, visual identity, brand identity, illustration
Production Technology: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Design Challenge: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Inspiration: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Project Duration: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Operation Flow: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Team Members: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Image Credits: Laika Design