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We Belong Here کارپوریټ پیژندنه by Jiyun Kim

We Belong Here کارپوریټ پیژندنه by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


سپین زرګرافیک· 2023

We Belong Here کارپوریټ پیژندنه

by Jiyun Kim

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About We Belong Here کارپوریټ پیژندنه

موږ دلته د اوټیس ډیزاین اونۍ لپاره د متقابل نندارتون نښه کولو مفهوم دی چې د کراس کلتوري همکارۍ هڅوي. د دودیز ټاپونو له لارې، زده کونکي کولی شي خپل هویت څرګند کړي، ارتباط ته وده ورکړي، او یوه ټولنه جوړه کړي چې د ژبې او کلتوري خنډونو څخه تیریږي. دا وسیله ټول شمولیت او مساوات ته وده ورکوي، دا د هر تعلیمي پروګرام لپاره ارزښتناکه اضافه کوي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

We Belong Here کارپوریټ پیژندنه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له We Belong Here کارپوریټ پیژندنه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. We Belong Here کارپوریټ پیژندنه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.
Dimensions & Packaging
Top-making kit : 11inch x 17inch
Poster : 24inch x 36inch
Tags
Branding, Education, Inclusive, Identity, Diversity
Design Challenge
Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.
Inspiration
Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.
Project Duration
The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.
Operation Flow
The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.

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