Shan Yi د برانډ پیژندنې ډیزاین by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2023
Shan Yi د برانډ پیژندنې ډیزاین
Client: Shan Yi
د برونز A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #149564The Design
About Shan Yi د برانډ پیژندنې ډیزاین
شان یي یو برانډ پیژندنه ده چې د کرنې ډګر کې فعالې یوې هوښیارې ټیکنالوژۍ شرکت لپاره ډیزاین شوې ده. لوگو د محافظت او دوام ښودلو لپاره د یو بصري چوکاټ په توګه د یوې سپر (شیلډ) بڼه کاروي. د سپر دننه، توري S او Y په یو له بل سره تړلي او ترتیب شوي ډول ښودل شوي دي چې د برانډ نوم ته او د هوښیارې ټیکنالوژۍ او کرنې ترمنځ اړیکې ته اشاره کوي. د چرګ (څرخ) لارو او د غنمو وږو نقشونه هم شامل شوي دي چې د منني ریبلو موسم یادوي. د لیکو پنډوالی یو ډول دی او لوگو د زرین تناسب (Golden Ratio) اصولو تعقیبوي. دا نښه په مختلفو اندازو کې چاپ، ګنډل یا انجیکشن‑مولډ کیدلی شي، پشمول د موټر د نښې (ایموبلم) په توګه کارول.
The Recognition
About the د برونز A' Design Award جایزه
Shan Yi د برانډ پیژندنې ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Shan Yi د برانډ پیژندنې ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Shan Yi د برانډ پیژندنې ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Team Members
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
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