Red Gladiolus د مغزیاتو ډالۍ بکس by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus د مغزیاتو ډالۍ بکس by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سپین زربسته‌بندي· 2023

Red Gladiolus د مغزیاتو ډالۍ بکس

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

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Colors

The Design

About Red Gladiolus د مغزیاتو ډالۍ بکس

سور ګلاډیولس یو ډالۍ بکس دی چې د بسته شویو مغزیاتو لپاره ډیزاین شوی دی. دغه بکس یوه ولاړه درې کونجه بڼه لري چې د نښتر له غوټۍ (پاین کون) څخه الهام اخیستل شوې ده، او د برانډ له لوګو او د برانډ له مفهوم سره چې قوي او نېغ وده کول دي، بصري اړیکه رامنځته کوي. سور او رز ګولډ (ګلابي طلایي) رنګونه یې جوړوي، چې د مخملو په څېر بافت لرونکي کاغذ باندې کارول شوي دي، او د رز ګولډ جزئیات د تودې ټاپې (هټ سټمپینګ) له لارې ورزیات شوي دي. په هر اړخ کې د ورۍ د پوستکي یوه بکسوۍ ځای پر ځای شوې چې د بکس د خلاصولو لپاره کارول کیږي. دننه، مغزیات په مرتبانونو کې د مغزیاتو د ماتولو له یوې آلې او یوې لارښود کتابچې سره وړاندې شوي دي. د بکس اندازه ۴۱۰ په ۴۱۰ په ۱۵۰ ملي متره ده.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Red Gladiolus د مغزیاتو ډالۍ بکس د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Red Gladiolus د مغزیاتو ډالۍ بکس څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Red Gladiolus د مغزیاتو ډالۍ بکس یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.