Japanese Sake د بسته بندۍ ډیزاین by Shinji Yaoita

Japanese Sake د بسته بندۍ ډیزاین by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سپین زربسته‌بندي· 2023

Japanese Sake د بسته بندۍ ډیزاین

by Shinji Yaoita

Client: Hasegawa Brewery Co.

د سپینو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Colors

The Design

About Japanese Sake د بسته بندۍ ډیزاین

دا د هسګاوا سیک بریوری د 180 کلیزې د لمانځلو لپاره ځانګړی ډیزاین دی. د 180 کلونو دودیز ذوق او مهارتونه د نسلونو له لارې تیر شوي، او د ونې حلقه د تاریخ او راتلونکي څرګندولو لپاره د اصلي لید په توګه کارول کیده. د ټول بهرني بکس رنګونه د رنګ رنګ کولو څخه الهام اخیستل شوي ترڅو دود او آرایش څرګند کړي. یادګاري لوګو په سرو زرو چاپ شوی ترڅو د شرابو د کورنۍ کریسټ سره سمون ولري. بوتل دننه یو متضاد تور عکس دی. د بوتل سختوالی د دود او ټیکنالوژۍ وزن څرګندوي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Japanese Sake د بسته بندۍ ډیزاین د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Japanese Sake د بسته بندۍ ډیزاین څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Japanese Sake د بسته بندۍ ډیزاین یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.