Nunn Bush د 3D محصول انیمیشن by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د فلم، ویډیو او انیمیشن ډیزاین Competition Category.
سپین زرفلم· 2023
Nunn Bush د 3D محصول انیمیشن
Client: Morgan Studio
د سپینو زرو A' Design Award جایزه Winner in فلم Category
Verified Award Winner
Verify Award Status for #150585The Design
About Nunn Bush د 3D محصول انیمیشن
پروژه د دې لپاره جوړه شوې وه چې د محصول ټولې ځانګړتیاوې په ساتیرۍ ډول د معلوماتي کیدو له لارې وښیې مګر پرته له ځورونې. موخه دا وه چې د بوټانو جوړول وښيي. الهام د هغو عناصرو په اړه د څیړنې له لارې راغلی چې کولی شي د محصول استازیتوب وکړي، لکه طبیعت د ټولو رنګونو او مزاجونو سره. بوټان د عکسونو په کارولو سره د حوالې او سخت سطح 3D ماډلینګ تخنیکونو په توګه ماډل شوي. د ماډلینګ لپاره، ډیزاینرانو د C4D سافټویر کارولی. ټول جوړښتونه د چرم جوړښت او ځینې فوټوشاپ برشونو په کارولو سره جوړ شوي. Vray د رینډینګ لپاره او هوډیني د سمولو لپاره کارول کیده.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Nunn Bush د 3D محصول انیمیشن د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Nunn Bush د 3D محصول انیمیشن څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Nunn Bush د 3D محصول انیمیشن یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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