Kahisu د جاپاني سرکې څښاک بسته بندي by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2023
Kahisu د جاپاني سرکې څښاک بسته بندي
Client: Applied Kansei Center
د برونز A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Kahisu د جاپاني سرکې څښاک بسته بندي
کاهیسو د جاپان د سرکې څښاک دی چې اخلاقي پیغام لري، کوم چې په جاپان کې لومړنی دی. دا د تریو نارنج له پوستکو جوړ شوی دی، کوم چې مخکې د رسو ایستلو وروسته غورځول کېدل. د ډیزاین مفهوم د اخلاقي انتخاب لپاره هنري ډیزاین دی. د دوو نویو خوندونو د څرګندولو لپاره چې د سرکې، د میوو خوږوالی، او د تریو نارنج د پوستکو ترخوالی سره یوځای شوي، او د دوی د څښلو ځانګړې شېبه، د شامپاین ډول بوتل کارول شوی، د دوو لویو هنرمندانو، ګوګین (بلینډ جي) او مونیټ (بلینډ ایم) د نړۍ لید سره یوځای شوی. د ډالۍ بکس د دوو بوتلونو ښکلي ساتلو لپاره لږترلږه کارډبورډ مواد کاروي.
The Recognition
About the د برونز A' Design Award جایزه
Kahisu د جاپاني سرکې څښاک بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Kahisu د جاپاني سرکې څښاک بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Kahisu د جاپاني سرکې څښاک بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
- Dimensions & Packaging
- Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm - Tags
- Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
- Production Technology
- The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
- Design Challenge
- A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
- Research
- A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
- Inspiration
- Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
- Project Duration
- The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
- Operation Flow
- The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
- Team Members
- Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa
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