Zao from Xinghua Village د شرابو بسته بندي by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2023
Zao from Xinghua Village د شرابو بسته بندي
Client: Qiangyuanzao
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Zao from Xinghua Village د شرابو بسته بندي
د ژاو له شینګهوا کلي څخه د چینایي شرابو لپاره د بسته بندۍ ډیزاین دی. انځور شوی اصلي نقش د غنمو د کرلو او په شرابو د بدلولو بهیر ښیي. د لړۍ د نوم چینایي توری د اروپایي ګوتیک لیک بڼو سره یوځای شوی دی. نریې کرښې او ښکلاییز نقشونه دود له عصري ډیزاین سره نښلوي. لیبل د نریو کرښو سره د سپینو زرو د پریس شوي پروسې کاروي، او بکس د UV تیاره کرښې کاروي چې په لمس سره احساسیدلی شي. شفاف بوتل د شرابو روڼ رنګ ښیي. د ډیزاین موخه دا ده چې چینایي شراب ځوانانو او د بېلابېلو کلتورونو خلکو ته وړاندې کړي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Zao from Xinghua Village د شرابو بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Zao from Xinghua Village د شرابو بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Zao from Xinghua Village د شرابو بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Tags
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Production Technology
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Design Challenge
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Research
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Inspiration
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Project Duration
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Operation Flow
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
- Team Members
- Chunyang Wang
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