Elegance and Modernity د نندارتون سټنډ

Press Kit

Unique Properties

There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.

Dimensions & Packaging

SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.

Tags

elegant, modern, minimalist,

Production Technology

The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.

Design Challenge

Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.

Research

Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.

Inspiration

Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.

Project Duration

Frontale 2022, Nuremberg

Operation Flow

the stand has a warm, sophisticated and light look

Patents

Smart Design Expo

Image Credits

Smart Design Expo