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Siviano ایټالوی شراب by Valerii Sumilov

Siviano ایټالوی شراب by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.


برونزبسته‌بندي· 2023

Siviano ایټالوی شراب

by Valerii Sumilov

Client: Shumi Love Design

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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The Design

About Siviano ایټالوی شراب

دا کار د ایټالیا څخه الهام اخیستی او د ایټالیا په اړه هرڅه: د دې ماسکریډ بالونه، د هغې اسرار، د هغې پټې ټولنې، د هغې قبیلې او د هغې بډایه کلتور. ډیزاین غوښتل تصوف، اسرار، او سپیڅلي غوښتنې منعکس کړي. د دې شراب په پیرودلو سره، پیرودونکي د امتیاز لرونکي ټولنې ته د ننوتلو ټکټ اخلي، یو پټ امر ته، چې د ننوتلو لاره یوازې د څو غوره شویو لپاره ده. لیبل په اصلي پیچلي شکل کې جوړ شوی. تلفظ ښي خوا ته لیږدول کیږي ترڅو د هغې غیر متناسب سره ډیر پام ځانته راجلب کړي. دا ټول ډیزاین مفهوم ته ډیر جمالیات او صوفیانه ورکوي.

The Recognition

About the د برونز A' Design Award جایزه

Siviano ایټالوی شراب د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Siviano ایټالوی شراب څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Siviano ایټالوی شراب اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Dimensions & Packaging
Label: 86 mm X 145 mm. Paper: Vergé White
Tags
italian, wine, siviano
Production Technology
Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Design Challenge
The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Research
We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inspiration
The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Project Duration
The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Operation Flow
The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patents
Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members
Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits
Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov

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