Remaking Art برانډ پېژندنه (هویت) by Meng Shenhui

Remaking Art برانډ پېژندنه (هویت) by Meng Shenhui is a highly esteemed winner of the very prestigious 2024 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

سپین زرګرافیک· 2024

Remaking Art برانډ پېژندنه (هویت)

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category

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The Design

About Remaking Art برانډ پېژندنه (هویت)

Remaking Art یو برانډ پېژندنه ده چې د یوې کلتوري اړیکو شرکت لپاره جوړه شوې ده. لوګو د R او A لومړني توري په یوه متناظر (سیمټریک) نښان کې سره یوځای کوي، چې د داسې کرښو په واسطه سره تړل شوي دي چې په اوبو کې انعکاس ته ورته والی ښيي. یوه افقي کرښه د تلې (ترازو) یادونه کوي او د پخواني لوګو څخه ساتل شوې ده تر څو عدالت او صداقت وښيي. بصري سیسټم د چاپي موادو، بسته بندۍ او داخلي نندارتونونو د ویش لپاره کرښې کاروي، په دې توګه ورته بڼه په مختلفو اندازو او موادو کې ساتل کېږي. دا ډیزاین تناظر، یووالی او نوي کول څرګندوي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Remaking Art برانډ پېژندنه (هویت) د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Remaking Art برانډ پېژندنه (هویت) څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Remaking Art برانډ پېژندنه (هویت) یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions & Packaging: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tags: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Production Technology: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Design Challenge: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Research: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiration: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Project Duration: The project started in January 2022 and was completed in Shenzhen in May 2022
Operation Flow: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Image Credits: Copyright：CM Design