Natura Dried Fruits وچې شوي میوې by Mohsen Koofiani

Natura Dried Fruits وچې شوي میوې by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2024

Natura Dried Fruits وچې شوي میوې

by Mohsen Koofiani

Client: Natura

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Natura Dried Fruits وچې شوي میوې

دا ډیزاین د هنري مجسمو، میوو او حیواناتو د ترکیب څخه ګټه اخیستې ده، که څه هم باید یادونه وشي چې په هنري ډول کې یې فرعي بدلونونه شوي دي. انځورونو هڅه کړې چې د حیواناتو، میوو او کلتور ترمنځ روښانه اړیکه رامنځته کړي. خو ځکه چې د ډیزاین اصلي موضوع د ماحولیاتي نظام ساتنه ده، د علف خوره حیواناتو سربیره، په ځینو ځایونو کې وحشي حیوانات (ښکاري) د ځواک د سمبول په توګه کارول شوي دي. په دې بسته بندي کې، ساده او ځواکمن رنګونه د ډیر پاملرنې راجلبولو لپاره کارول شوي دي، او د چاپیریال د ساتنې لپاره د تحلیل وړ بسته بندي کارول شوي ده.

The Recognition

About the د برونز A' Design Award جایزه

Natura Dried Fruits وچې شوي میوې د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Natura Dried Fruits وچې شوي میوې څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Natura Dried Fruits وچې شوي میوې اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi