AS Women Empowerement شرکتي ډالۍ by Antonia Skaraki

AS Women Empowerement شرکتي ډالۍ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د تحایفو ډیزاین Competition Category.

اوسپنهتحایف· 2024

AS Women Empowerement شرکتي ډالۍ

by Antonia Skaraki

Client: As

د اوسپنې A' Design Award جایزه Winner in تحایف Category

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Colors

The Design

About AS Women Empowerement شرکتي ډالۍ

A|S د یوې کلنۍ شرکتي ډالۍ ډیزاین کولو پریکړه وکړه چې د یوې بیانیې او عمل ته رابلنې په توګه خدمت وکړي، کوم چې د هر توکم، مذهب، یا ټولنیز حیثیت لرونکو میرمنو پیاوړتیا ته د اړتیا څخه الهام اخیستی. د کریتن سیکودیا، یو دودیز یوناني څښاک، څخه ډک بوتلونه د مختلفو میرمنو د سمبول په توګه شکل ورکړل شوي، هر یو یې د چپ په توګه یو ځانګړی خټین مخ لري چې د لرغونو سایکلاډیک مجسمو څخه سټایلي الهام اخیستی. دوی د ازادۍ، بدلون، مساوات، عدالت، زده کړې، انتخاب، او ځواک موضوعات وړاندې کړل. هر بوتل په یوه ځانګړې بکس کې د هنري ګرافیکي نمایشونو او دیوال پوسټر سره ځای پر ځای شوی.

The Recognition

About the د اوسپنې A' Design Award جایزه

AS Women Empowerement شرکتي ډالۍ د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له AS Women Empowerement شرکتي ډالۍ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. AS Women Empowerement شرکتي ډالۍ د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi