Novus Organics ACV د بسته بندۍ ډیزاین by Shashwat Das and Ruchi Gada - Almond Branding is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2024
Novus Organics ACV د بسته بندۍ ډیزاین
by Shashwat Das and Ruchi Gada - Almond Branding
Client: Novus Organics
د برونز A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #152622The Design
About Novus Organics ACV د بسته بندۍ ډیزاین
نووس ارګانکس د مڼو سرکه سیډر په هند بازار کې د کیفیت یو بې ساری معیار رامنځته کولو هدف درلود، چې د غلظت او خالصیت په برخه کې له سیالانو څخه مخکښ وي. د دې بسته بندۍ ډیزاین د هغې د ځانګړتیا د بشپړولو لپاره جوړ شوی، چې د ساده والي او ښایست باندې ټینګار کوي. پاک او شفاف لیبل د محصول طبیعي ښکلا ښکاره کوي. د لږترلږه کرښې د انځور کولو سټایل په کارولو سره، ډیزاین د لاسي ټولول شویو، ارګانیک اجزاوو جوهر نیسي، چې د عالي کیفیت او دوامداره والي سره سمون لري. بسته بندي له پلاستیک څخه پاکه او بیا کارول کیدونکې ده، چې د چاپیریال مسؤلیت روښانه کوي.
The Recognition
About the د برونز A' Design Award جایزه
Novus Organics ACV د بسته بندۍ ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Novus Organics ACV د بسته بندۍ ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Novus Organics ACV د بسته بندۍ ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.
No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.
A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through. - Dimensions & Packaging
- Limited Colour Palette
The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language. - Tags
- Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
- Production Technology
- Sustainable & Planet Friendly Packaging Design
At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.
The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first. - Design Challenge
- The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
- Research
- Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
- Inspiration
- Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.
The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.
The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin. - Project Duration
- The Packaging Design started in 2022 and was executed and launched in 2023.
- Operation Flow
- Efficient Verbal Branding:
Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.
From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.
The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency. - Team Members
- Ruchi Gada,
Shashwat Das - Image Credits
- Optional Image #4 Picture Credits Novus Organics
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
