Shun Pin Lang 480 Blue د مشروب بسته بندي by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Shun Pin Lang 480 Blue د مشروب بسته بندي by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2024

Shun Pin Lang 480 Blue د مشروب بسته بندي

by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Client: Chengdu Mind-and-Hand Positioning Co., Ltd

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

Verify Award Status for #152682

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shun Pin Lang 480 Blue د مشروب بسته بندي

د شون پین لانګ 480 نیلي یو د مشروب بسته بندۍ ډیزاین دی چې د یوې بوتل شوې مشروب لپاره جوړ شوی. بوتل بشپړ روښانه (شفاف) او سلندري بڼه لري، چې یوه جیومیټریکه بڼه یې لري او په اسانۍ سره نیول کیدای شي. د بوتل بدن ته د نیلي رنګ د پیوني (peony) ګل نمونه کارول شوې ده. د چینایي دوديزو باورونو له مخې، پیوني ګل د بډایۍ او نیکمرغۍ نمونه ګڼل کیږي. د بوتل غاړې ته د ګرم مهر (hot stamping) له لارې نازکه ژېړ رنګه نمونې اضافه شوې دي. د پوښ (کیپ) پر مخ ژېړ فوليل د لړۍ د نیلي، سور او ژېړ نسخو تر منځ توپیر ښیي. د نیلي رنګ ترکیب یوه ساده او ښکلې بڼه رامنځته کوي او پیرودګرو ته مرسته کوي چې دا برانډ په ریکو (شیلف) کې په اسانۍ سره وپیژني.

The Recognition

About the د برونز A' Design Award جایزه

Shun Pin Lang 480 Blue د مشروب بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Shun Pin Lang 480 Blue د مشروب بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Shun Pin Lang 480 Blue د مشروب بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes.
Dimensions & Packaging: The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.
Tags: Packaging
Production Technology: Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.
Design Challenge: The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.
Inspiration: Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value.
Operation Flow: This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world.
Team Members: He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun