Shede Spirit Oriental Wisdom د شرابو بستهبندي by Songbai Wang, Yao Wu and Xuan’ang Pu is a highly esteemed winner of the very prestigious 2024 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2024
Shede Spirit Oriental Wisdom د شرابو بستهبندي
by Songbai Wang, Yao Wu and Xuan’ang Pu
Client: Shede Spirits Co., Ltd
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #152685The Design
About Shede Spirit Oriental Wisdom د شرابو بستهبندي
شېده سپیریټ ختیځ حکمت یو ډالۍ بکس دی چې د چینایي شرابو محصول لپاره جوړ شوی دی. دا ډیزاین برانډ د وېچي سره تړي، هغه تختهییزه لوبه چې د ګو په نوم هم پېژندل کېږي. د شرابو بوتلونه د وېچي تورو او سپینو ډبرو په څېر شکل لري، او ګردې بڼې یې په لاس کې نیولو ته آرامې دي. د بکس پرانیستل یوه کلاسیکه وېچي لوبه په ګرافیکي بڼه ښکاره کوي. د وېچي د ډبرو کاسې او د وېچي تخته هم پکې شاملې دي، نو لوبه کولای شي ترسره شي پداسې حال کې چې له شرابو خوند اخیستل کېږي. بکس د کرافټ کاغذ له موجدارې تختې څخه جوړ شوی دی ترڅو د موادو ضایع کېدل محدود شي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Shede Spirit Oriental Wisdom د شرابو بستهبندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Shede Spirit Oriental Wisdom د شرابو بستهبندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Shede Spirit Oriental Wisdom د شرابو بستهبندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
- Dimensions & Packaging
- 312mm*312mm*142mm
- Tags
- Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
- Production Technology
- The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
- Design Challenge
- To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
- Research
- Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
- Inspiration
- Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
- Project Duration
- The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
- Operation Flow
- When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
- Team Members
- Songbai Wang,
Yao Wu,
Xuan’ang Pu
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