Taishun City د برانډ پیژندنه by Zhejiang Gongshang University

Taishun City د برانډ پیژندنه by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2025 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2025

Taishun City د برانډ پیژندنه

by Zhejiang Gongshang University

Client: Taishun County People's Government

د برونز A' Design Award جایزه Winner in ګرافیک Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun City د برانډ پیژندنه

تایشون ښار د یو ښار لپاره ډیزاین شوی برانډ پیژندنه ده. لوگو د هغو کرښو څخه جوړ شوی چې د ښار نوم رامنځته کوي، او یو عصري او لږترلږه نښه رامینځته کوي. د لوگو دننه سپینه ساحه د یوې پرانیستې سیمې په توګه درملنه شوې چې پکې مختلف ښاري بصري سمبولونه ښودل کیدی شي. نښه د کرښو او بڼو په بدلون سره سمون خوړل کیدی شي، نو په ډیرو کارونو کې پیژندنه پیاوړې پاتې کیږي. د ویکتور فارمېټونه لوگو ته دا اجازه ورکوي چې تر هرې کچې پورې لوی یا کوچنی شي، د بزنس کارتونو څخه نیولې تر بهرنیو اعلاناتو پورې. چاپ شوي برانډ توکي د بیا کارونې وړ او بايودگرېډ کیدونکي موادو څخه ګټه اخلي.

The Recognition

About the د برونز A' Design Award جایزه

Taishun City د برانډ پیژندنه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Taishun City د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Taishun City د برانډ پیژندنه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensions & Packaging: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Tags: Culture, innovation, sustainability, inclusiveness,City Brand
Production Technology: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Design Challenge: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Research: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiration: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Project Duration: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Operation Flow: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Team Members: Designer: Kan Zhao
Image Credits: Designer: Zhao Kan