Xijiu Liquor د الکولي مشروباتو بسته بندي by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 د اوسپنې A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
اوسپنهبستهبندي· 2024
Xijiu Liquor د الکولي مشروباتو بسته بندي
by Yamin Zhu
Client: Forty-Nine Union Design Department
د اوسپنې A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #152860The Design
About Xijiu Liquor د الکولي مشروباتو بسته بندي
دا په پیچلي ډول ډیزاین شوی بوتل، چې له څلورو اړخونو څخه د "شي" چینایي توري سره سینګار شوی، د خوشحالۍ او خوښۍ سمبول دی. د دې روښانه سور چینایي رنګ دا د جشني مراسمو لپاره مناسب کوي. د ګرد سرپوښ او څلور اړخیز بدن همغږي ګډه د لرغونو چینایي فلسفو منعکسوي. کله چې جوړه شي، بوتلونه د دوه ګوني خوشحالۍ ګرانې نښې راپاروي، چې د دودیزو واده رواجونو استازیتوب کوي. دا ډیزاین نه یوازې د کلتوري میراث درناوی کوي بلکې د کاروونکي تجربه هم پیاوړې کوي، چې د اسانه استعمال لپاره یو ځانګړی ارګونومیک جوړښت چمتو کوي.
The Recognition
About the د اوسپنې A' Design Award جایزه
Xijiu Liquor د الکولي مشروباتو بسته بندي د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Xijiu Liquor د الکولي مشروباتو بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Xijiu Liquor د الکولي مشروباتو بسته بندي د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
- Dimensions & Packaging
- Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm - Tags
- Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
- Production Technology
- The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
- Design Challenge
- The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
- Research
- There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
- Inspiration
- The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
- Project Duration
- The project started in April 2023 in Shanxi,China and finished in May 2023.
- Operation Flow
- One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
- Patents
- 202330190867.8
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